Who doesn't have an Instagram account? Almost everyone, right? Everyone who has a presence on the internet and social media sites has at least one account on Instagram, we do not need to wonder why, you and I like all users of Instagram follow the pages of famous companies to know more about the latest products and services offered by those companies, we may differ in our interests of course, but.
Now that tested the impact of these pages for yourself and you have a company or business or any work based and need marketing doesn't, surely the first choice will be in your mind is the Instagram, then Instagram is the most appropriate marketing platform through which you can promote your service or product.
If you're still not convinced, let me show you that there are about five hundred million active users on Instagram every day, thirty percent of whom actually buy the products and request the services offered to them on Instagram, a number that is quite populated, which proves the powerful impact of the Instagram platform used heavily by all businesses around the world, whether large companies or small start-ups, it is.
In the following paragraphs we give you the basic steps to adopt a successful and effective marketing plan via Instagram.
1: Define your goal to adopt an Instagram marketing strategy.
Goal setting is the cornerstone on which the entire Instagram marketing strategy is built, ask yourself what exactly you want to deliver through Instagram. Do you use it as a platform to view images of your services with only the service details listed below? Did you have an Instagram account to link to a Facebook account to ensure that the new product is published once on both accounts at the same time? Or do you adopt it as a way to respond to your followers ' messages and provide them with the information they need in order to reach you? As you have seen, the purposes vary and vary and on them your work goes in a certain direction that you yourself determine. So as a first step, set your goal of using the Instagram platform so that you can then build the first floor of your Instagram marketing strategy.
2: Create an account on Instagram.
Now that you have set your goal of marketing through Instagram we now come to the stage of creating the account, that is, the place where you raise your business so that it is clearly visible to followers and interested, and this is almost the easiest step all you have to log in with Facebook account, and you have to pay attention that the account you to reach more customers interested in the nature of your business or service, and then you will focus Your interest in attracting the largest number of followers to your account, then you can consider that your services have become a place in the mind of followers, which in turn contribute to their conversion to customers and buyers.
3: Create marketing content via Instagram
The third and final step is the essence of the whole Instagram marketing strategy, which is the Content, What do you gain from creating an account and gathering a large number of followers without the content for which the Instagram marketing plan is based?!
And if your whole idea of Instagram marketing content is to upload photos and videos of your product in bold that invite people to buy only, this is nothing but stuffing the account with monotonous information with little impact, for a tight marketing strategy, you have to sort the market, know what people want, what catches their attention, post general information that is closely related to