Because the best winning marketing plans in this era are heavily internet-based, several search strategies have recently appeared to us more effective than other commonly accepted strategies, the most important of which is search engine marketing.
If we imagine that the simple marketing plan of any commodity or service ranked in the form of grades, marketing using search engines occupies the top of these grades, it puts your services to be marketed directly in the face of your potential customer, whether you rely to promote your service in the form of a website or its own social.
Whereas if you put your service directly at the forefront of the relevant search results, then we can consider that medium as the main door that shows the back of other marketing efforts, all of which ultimately work side by side in successfully reaching your services and products to your potential customers of internet users, internet search networks and various communication, and that's exactly what we.
What do we really mean by search engine marketing?
Search engine marketing, abbreviated SEM, is one of the modern methods and strategies widely used in marketing in all commercial areas, which rely mainly on the internet to emerge, influence and achieve the desired goals.search engine marketing is applied by the appearance of a site or blog or even a promotional advertisement in the first pages of the search to ensure quick and initial access to it before any other site or blog. although it presents within it the same search topic, there are some differences that distinguish one site from another and give it priority in appearance than others, which we will describe in detail in the next paragraph.
The mechanism of action of search engine marketing
To complement the above, the mechanism by which search engines of all kinds such as Google, Yahoo or Bing operate .. Etc, mainly based on the most used keywords or semantics in the search box.
According to the algorithms designed by these search engines, search engine Bing, for example, filters similar websites and blogs that are shared together in the same keywords and thus the same topics presented in them, then examines the URL links of each site in them and ranks them in terms of the most secure and credible, and eventually arranges them in a fair order to nominate them to the user during the search process, thus the user gets several options for the topic he is looking for in the form of search results arranged in a.
How to use search engine marketing?
It is worth noting that the most effective SEM marketing strategy is the work of paid advertising, so if we experimentally search now for any of the trending topics you will find on the first search page and specifically the first five results sites related to the search topic are in fact paid advertising in order to achieve the.
You can also make paid ads to promote your services and control their appearance at the top of the search results, the ad will cost you a certain amount that you specify as you wish in the special settings, and also specify the geographical area in which you want your ad to appear, perhaps your ad will not occupy the first place.
We also use keywords the most sought-after in search engines and use them in your content or your articles are written, and that isn't hard, where you can find many custom tools in the detection of tags or keywords that you can use in writing your content as an essential part of the success of that marketing plan.
Benefits of SEM search engine marketing
Search engine marketing, especially through advertising, is characterized as the best way to appear unobtrusively like other ways in which ads appear on websites, interrupting the customer's search process and displacing him away from his main goal, and this is what most bothers customers about electronic advertising.
The search engine marketing strategy also achieves you bringing in more visitors in less time and at a cost that is not high compared to conventional marketing methods.
The most important thing is the possibility of profit as well by clicking on your ad on called ppc or pay per click where you get a return material every time the user chooses to open and visit your website through advertising.